New Features for Google’s Keyword Planner

Reports are in that Google’s AdWords console has added nine new features today, an operation carried without any hype or buildup.

The new features added are:

• Specify a time period for keyword data: You can specify the time range over which you want the information as well as a graph showing the change over time.
• Time Period Comparison: You can set a time period and then Google compares the data for the preceding time period as well. The comparison is also available in graph form.
• View absolute and relative changes for each ad group and keyword’s volume comparing two periods: You can see which add words are in flux and which are in decline.
• Visualizing mobile trends: Visual graph of mobile trends versus total volume.
• See breakdowns by device and targeted locations: You can obtain a graph to see the contribution from individual devices.
• Flexible time periods: You can get  monthly, quarterly and annual estimates.
• Device segmentation and bid adjustments:You can get a volume breakdown per device.
• Location breakdowns for sub-geos of your targeted location:You can see geographic targets and even further breakdown of the area.
• Visualizations and estimates for sub-geos: You can now get visual graphs of the targets.