Google AdWord Update

For those who want to create Shopping campaigns, Google has announced a new method via their Product Listing Ads.

They said that they

encourage

the creation of Shopping campaigns from scratch and then customization of the product groups and bids from the Product Listing Ads. For those too lazy to do so or those who simply want a short cut, Google has a new upgrade path. They can base their Shopping campaign on a regular PLA campaign.

After setting up the Shopping Campaign they’ll be taken to a new page to create ad groups. The two options available are (1) the ability to start fresh with one ad group or (2) create one or many ad groups based on a regular PLA campaign.

All PLA advertisers are also reminded that they will need to upgrade to Shopping campaigns by late August 2014, at which time all remaining regular PLA campaigns will be automatically upgraded.