Daily Updates with RF Rizwan Farrukh
Carrying on from where we left off from Part 1 off this article, we will begin with original content.
Content that is original and engaging will definitely set you apart from your competitors and gives people a captivating reason to read your content and share it with others.
One thing Google as well as all search engines are looking for is unique and fresh content, so be sure to give them exactly what they want.
Keyword Research
Before you put your head down and begin writing, ask yourself what you are trying to achieve. What do you want to be known for and what is it that you wish to rank for. You may be aiming for traffic and awareness. Alternatively, you may want leads from specific visitors. There are several tools available that you can surely make use of, these include:
- Google trends
- Analytics
- Keyword tools
Google trends tool is extremely helpful for choosing the best wording for your posts. For example, basket or cart, delivery or shipping, etc.
Analytics will let you know the things that have worked before, for the goals you are trying to achieve. You may be able to see the popular posts readers have been engaged by as well as those that are more valuable for conversions or leads.
Keyword tools are also very helpful for creating ideas.
Measurement
When it comes to measuring the results obtained from the content you create, it is important to consider various factors.
- Traffic
- Conversions
- Engagement
- Search referrals
- Keyword performance and ranking
When it comes to measuring traffic, visits and page views are brilliant for giving you an idea of the things that most interest your audience.
You may want to consider reports and custom segments that can show you transactions, following from visits to your content.
When people visit your content, one thing that you want them to do is stay for a while and even browse the site. This can be achieved by linking to content that is both related and relevant. In order to measure this, you may want to think about looking at a variety of metrics, such as time on page, bounce rates, and custom reports.
Tracking exact keywords has become very difficult due to Google’s attitude to referral data. However, the data that is on-site search can provide some useful clues and the volume of visits can be looked into.
Experimenting with SEO and tracking the search of selected keywords will enable you to track both rankings and keyword performance. Tracking the search performance of selected keywords can be done manually or via a tool. If you wish to save time and need assistance with tracking and improving rankings, then you may want to think about using a tool to help you track.
Be sure to have a read of Part 3 of this article and reveal further success factors!
