SEO Questions You May Want Answered (Part One)

There’s many thing out there, which at some point we are all eager to know about, but for some reason fear to ask. The reason behind this could be anything, but is normally embarrassment. Nowadays, people see asking a question as an embarrassing situation when in fact, it is the total opposite. Keeping it within you won’t get you anywhere, whereas asking and getting your answers definitely will have you a step forward!

When it comes to SEO, then yes it does stand for Search Engine Optimization and yes it is true; the better your SEO is, the higher you would rank on search engines. However, that’s not all. The more you learn about SEO, the more questions that come to mind and the more in search you go for answers. Below, we have answers to a couple of questions, which should hopefully help you and make things easier, well much easier than they are now.

Question One

What is SEO?

SEO stands for Search Engine Optimization. It refers to methods that help your website become more visible in organic search results for people who are looking for your product, brand or search through search engines like Bing, Google and Yahoo.

Question Two

What is the difference between organic VS paid results?

Organic results are based on an algorithm and appear in search engines for free. Paid results (also known as inorganic) appear at the top or side of a page. These are usually paid for in order to appear on different search engines.

Question Three

What are Meta descriptions and do they still matter?

A Meta description is a piece of text, which appears below your page in a search engine result; it explains what the page is about even before the link is clicked on.  Yes, Meta descriptions still matter, but in a different way to before. They used to be a place to optimize for keywords so crawlers would know more about your page content. However, now it is more important that a Meta description includes some compelling text, which would make readers click and improve conversion rates from SERP to your website.

Question Four

Does a domain need to be optimized to include keywords?

Your primary domain should not contain a keyword, just for the sake of keyword optimization as this could in fact hurt SEO. If your company name happens to have a keyword, then that is fine, but don’t forcefully squeeze one in just for the sake of optimization.

Question Five

What is the correct number of keywords to use on a page?

Well, for this question there is no right or wrong answer. There’s not a specific number of keyword density you should be aiming for. However, using a keyword far too many times can end in penalization due to keyword stuffing. Whilst writing, just keep the reader in mind and make sure everything you have written flows. Like this, you will be using keywords only when you need to and hopefully your content won’t be ‘bombarded’ with too many keywords.

Question Six

What is the difference between internal and inbound links?

Internal links refer to links on a page on your site that take the user to another page on your site. A clear example is below, which takes you from this page to the ‘Part Two’ section. Inbound links are other websites that link to your content. However, when it comes to SEO; both are valued.

Question Seven

How many internal links should each page contain?

Like I said about keyword stuffing, it’s exactly the same and the same rule applies here. You should avoid stuffing your content with too many links. They only need to be included when it improves the reader experience.

Question Eight

Is the knowledge of how to code essential if I do SEO myself?

You do not need to how to code for every element of search optimization. However, there are some advanced SEO tactics, which require a basic understanding of code, but it isn’t important for every part.

If you’re question still hasn’t been answered, then drop the panic! It may be in the SEO Questions You May Want Answered (Part Two) page on this topic.