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Link Networks in Spain, Italy and Germany Penalized by Google

On Friday afternoon, Goggle penalized a couple of international link networks. Google went for Italian, Spanish and Germany link networks as well as those who participated in them. Earlier on the same day, Google’s head of search spam, Matt Cutts had tweeted that Google has taken action on another German network. This has been the second time in almost two-months ... Read More »

SEO Benefits of Responsive Web Design

With more and more people using tablets and smartphones to browse the internet, it is significantly important to create a website that works across a variety of platforms. Responsive web design (RWD) is now inflexibly recognized as the best way to create a website mobile visitors love. It has become a central feature of the modern web design landscape. Responsive ... Read More »

India’s Competition Commission to Fine Google $5 Billion?

Times of India have reported that Google may be fined up to $5 billion by the Competition Commission of India. In India, the commission has filed an antitrust investigation and if it is found that Google has violated anti-competitive laws of the country, then it would be facing heavy fines; even for Google. Google has said it is extending full ... Read More »

Yandex Drops Link Factors from Search Ranking Algorithm

It was announced last December by Yandex; they will be dropping link factors from part of their search ranking algorithm. This decision was made due to the links being abused so much that the overall relevancy of search results was ruined. The day has now come and Yandex has announced this change, which has also gone live this week. At ... Read More »

Google Currently Working on Softer Panda Algorithm

Matt Cutts, Google’s head of search spam declared at Search Marketing Expo that his search team is working the ‘next generation’ Panda update, which would be seen by many as being softer. Cutts also explained how the new Panda update will have a direct impact on helping small businesses to do better. Exactly when this new update will be coming ... Read More »

SEO or PPC?

If you’re a marketer or an owner of a business responsible for changing and driving website traffic, then it is most likely you have experienced discussions and articles that pit Pay-Per Click Advertising (PPC) and Search Engine Optimisation (SEO) against one another. Both options have caused many rivals and you will find many supporters giving the side of both options. ... Read More »

Has Your Reporting Structure Changed? The SEO Policy Certainly Has!

Producing ranking reports for keywords on a regular basis is a must for SEOs. This can be done maybe weekly or monthly, but it’s done by all at some point. With the frequent yearly and monthly changes, ranking reports is definitely not the only metric to SEO efforts, oh no! Now SEOs need to use many keywords variation whilst link ... Read More »